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DRC Systems

• Experience10–15 years
• LocationGIFT City, Gandhinagar
• QualificationGraduate (MBA in Marketing preferred)

Role Overview

• The Head – Brand & Marketing will own DRC’s brand and the company’s marketing strategy across IT Services and IT Product portfolios.
• The role includes brand building, brand awareness, brand voice and the annual brand theme, B2B and B2C marketing, demand generation, performance and digital marketing, product marketing, content strategy, social media, and end-to-end ownership of offline marketing.
• Own the organization’s annual event roadmap, including industry conferences, tradeshows, webinars, exhibitions, customer events, and internal branding initiatives.

Key Responsibilities

Brand & Awareness

• Define and own DRC’s brand voice, tone, visual identity, and brand guidelines across all channels.
• Create and drive an annual brand theme, with campaigns, content, and events built around it.
• Build brand awareness among enterprise buyers and in the SMB and consumer segments DRC targets; manage brand perception through analyst, media, award, partner, and listing-led visibility.
• Build and maintain consistent brand positioning across all marketing channels.

Strategy, Demand Generation & Product Marketing

• Develop and execute end-to-end marketing strategies aligned with business objectives.
• Lead B2B demand generation campaigns to strengthen the sales pipeline, and lead B2C / SMB marketing for product offerings with separate funnels, messaging, and KPIs.
• Develop and execute marketing strategies for IT Services and IT Product offerings, including go-to-market (GTM) plans, product positioning, launches, pricing and packaging inputs, and customer proof such as case studies and reviews.

Performance, Digital & Social Media

• Own performance and paid marketing across Google Ads, LinkedIn Ads, Meta, and other platforms, with accountability for budgets, CPL/CAC, conversion funnels, and pipeline contribution.
• Manage SEO and SEM end to end, including keyword strategy, technical and on-page SEO, content-led organic growth, and paid search.
• Own social media strategy across LinkedIn, YouTube, Instagram, X, and Facebook, covering content calendars, community engagement, leadership visibility, and employer branding.
• Drive email marketing campaigns and lifecycle communication.

Content & Sales Enablement

• Oversee content marketing, including blogs, case studies, whitepapers, brochures, presentations, and sales collateral.
• Collaborate with Sales and Leadership teams to create effective sales enablement materials.

Offline Marketing & Events

• Own offline marketing end to end, including event selection, budgeting, booth and collateral design, vendor management, on-ground execution, lead capture, and post-event follow-up with Sales.
• Prepare and manage the annual marketing and event calendar, including conferences, exhibitions, webinars, product launches, partner events, customer events, and internal branding initiatives.
• Plan and execute DRC’s participation in relevant industry events, conferences, and exhibitions to maximize brand visibility and business opportunities.
• Manage end-to-end event execution, including event strategy, budgeting, vendor coordination, branding, logistics, promotions, and post-event lead follow-up.
• Drive customer events, partner events, and internal branding initiatives to strengthen engagement and brand alignment.
• Measure event performance and ROI through attendance, engagement, leads, pipeline contribution, and business outcomes.

Analytics, Budgets & Team

• Track campaign performance using marketing analytics and CRM tools, ensuring maximum ROI.
• Identify market trends, competitive insights, and new business opportunities.
• Manage marketing budgets, external agencies, and vendor relationships.
• Lead, mentor, and develop the marketing team, and build its structure across content, design, performance, and events as the portfolio grows.

Required Skills & Qualifications

• Graduate in Marketing, Business Administration, or a related field (MBA preferred).
• 10–15 years of experience in B2B technology marketing, with exposure to B2C / SMB or product-led marketing preferred, with mandatory experience in both IT Services and IT Product companies.
• Strong understanding of IT solutions, including Web, Mobile, Cloud, AI, and Enterprise Applications.
• Proven expertise in demand generation, brand management, product marketing, performance marketing, and digital marketing.
• Hands-on experience with tools such as Google Ads, LinkedIn Ads, Zoho CRM, HubSpot, Salesforce, GA4, Google Search Console, SEMrush, Ahrefs, or similar marketing platforms.
• Demonstrated experience building or refreshing a brand voice and identity, and running tradeshows or large events end to end.
• Excellent communication, content writing, and presentation skills.
• Strong analytical mindset with experience measuring campaign performance and marketing ROI.
• Demonstrated leadership experience in managing teams and cross-functional stakeholders.

Must-Have Requirement

Mandatory experience in both IT Services and IT Product marketing. Candidates with experience in only one domain will not be considered.